About SW

Welcome to SW - the online magazine dedicated to building a community for successful, urban and spirited women.

Women can be complex, and what we each want from life can be as varied as a fingerprint. For some of us, our priority is on building a business or a career, for others we want to focus on home, health or relationships. And some of us are embarking on incredible adventures - to exotic, remote destinations, or perhaps more of an inner journey, to discover the missing pieces of ourselves.

SW has been created because many women were expressing a desire, and a longing to be part of a community of like-minded women. To have a place where we can gather - in person and via the web - to celebrate our successes, enjoy indulging in the things we love, and explore more of our inner world, in a way that is uniquely and unabashedly feminine.

So, in a nutshell, SW is a community for successful, urban women who want to live a passionate, spirited life, celebrate their wins and wear their designer labels too!

In case you are wondering about the name "SW", it's pretty simple. The "W" in SW is to symbolize the unifying factor that we are all women, and the "S" is used to describe our multi-faceted nature - from Smart Woman to Sexy Woman to Stunning Woman. And let's be real, if we are really honest, we can sometimes be "Sulky" and "Sullen" women too. SW is about embracing and celebrating every part of us!

We are committed to building a community of like-minded SW women, so we would be grateful if you could pass on our web link to any friends who you think might be interested in knowing about SW.

If you haven't already joined our mailing list and you would like to know about future events and sponsors offers we encourage you to sign up now. It's simple and straightforward and should only take a couple of minutes.

We look forward to sharing and celebrating our journey with you!